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Marketing as defined by Philip Kotler is “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit". The methods and platforms of marketing are rapidly changing but the fundamentals still remain the same. The focus will be on understanding the nuances of building great brands and not necessarily on the techniques of digital marketing.
In this edition of 4Startups, let us discuss and debate the concept of marketing and how it is relevant in the context of startups. We will discuss more about how consumer facing brands have been built and managed over the years. What does it take to craft brands that are compelling and lasting; let us hear it out from the marketing and branding experts themselves.
For mentoring & incubation please write to firstname.lastname@example.org
September 21, 2017
10:00 am to 12:00 pm
Indian Institute of Management Bangalore